Beyoncé’s New Activewear Line, Ivy Park, Available Today

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The new athleisure line Ivy Park by Beyoncé has arrived! The clothes are available starting today via Topshop, Nordstrom, Net-a-Porter, and other sellers. The line is a joint venture with Sir Philip Green of the Arcadia Group, who recently revealed in an interview that Beyoncé was incredibly hands-on throughout the process of putting Ivy Park together. “She tried on every single piece,” he said. In her interview with ELLE, she discussed the work she put in on Ivy Park. “We had countless meetings; we searched for and auditioned designers for months,” she said. “We really took our time, developed custom technical fabrics, and tried to focus on pushing athletic wear further.” Ready to shop? We are! View the full collection here.

 

About Roz Pactor

I am a fashion and marketing consultant and blogger based in Houston, Texas. With more than three decades of experience in fashion retailing that has spanned Foley’s, Neiman Marcus and Bloomingdale’s NYC, I have earned a reputation for delivering expertise, energy and enthusiasm to my roster of clients. I have remained closely connected with designer women’s fashion as well as the misses, teens, men’s and children’s apparel and accessories markets from coast to coast.

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