Chic Find: Yu-Be….the most amazing thing to come out of Japan since Hello Kitty
Created in 1957 by pharmacist, Yoshikiyo Nowatari, Yu-Be has become one of the most trusted skincare lines in Japan and owns the title as the #1 selling cream moisturizer for over 50 years. Its unique, all natural formula is a gentle, glycerin-based mixture enriched with Vitamins E, B2, and Camphor. This amazing concoction can soothe even the driest, most irritated skins and has proven to help rashes, sunburns, windburns, eczema, dermatitis, and even frost bite (just in case you get crazy with your AC this summer). The secret behind this cure-all is its high glycerin content and quick absorption (made possible by a special manufacturing process in Japan). Its cult following has taken this tiny little miracle all the way to the top of Mt. Everest with explorer, Sumiyo Tsuzuki, the first Japanese woman to climb the summit. Dry skin beware!
Where to Find:Kuhl-Linscomb, Out of the Box, Sanctuary Spa D’Santa, Beauty First (Rice Village)