Erwin Creed Comes to Town to Launch Creed’s Latest Fragrance

Last week we sent our intern, Brooke Pappas, to Neiman Marcus to check out the latest Creed fragrance and to meet Erwin Creed himself. We were so sad to miss, but we can’t wait to check out the latest with Creed, as we absolutely love all of their fragrances! Take it away, Brooke…

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The House of Creed launched Aventus for Her at Neiman Marcus last Friday. The cosmetics floor flooded with crowds desiring to smell the insatiably delicious new fragrance that took three years in the making, and mostly to meet the ever so charming Erwin Creed, who along with his father, Olivier Creed, carry on the family business in crafting rare perfumes in their Parisian laboratory. I, of course, promptly made a bee-line towards the fragrance counter just to have a splash of the invigorating scent. Instantaneously, the fragrance kidnapped my senses and in that moment I did not want Liam Neeson to come find me.  There are no words in the human language to describe the enrapturing aroma. This seducing scent embodies beauty and elegance. Aventus for Her personifies the woman I envision becoming.

The delectably handcrafted fragrance is one of many exquisite perfumes from the renowned company, House of Creed. House of Creed was first pioneered in London in 1760, and now is based in Paris today. Their notoriety manifested for the desire to create rare fragrances for royal houses and discerning patrons for over 250 years. The origins of the company began with James Henry Creed. James was a custom tailor and creator of leather goods for the English Royal Court. In 1780, House of Creed turned into perfumer when King George III adored his scented gloves. This very scent inspired their first fragrance which was “a rich mix of mandarin, ambergris and sandalwood, christened Royal English Leather.”

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Queen Victoria appointed The House of Creed the “official supplier” of fragrance to the British Royal Court in 1845. Enamored by the rich aromas she commissioned her own fragrance, “The scent—Fleurs de Bulgarie— (which) is distilled from the world’s finest roses and is still available to the public today.”

House of Creed has crafted custom fragrances for a full star line of the biggest names in our history books. And here at My Red Glasses we cannot help but to name- drop a few. House of Creed has tailored handcrafted perfumes that include “Empress Eugenie of France (Jasmin Imperatrice Eugenie); Emperor Franz-Josef of Austria-Hungary and his wife, the Empress “Sissi” Elisabeth (Fantasia de Fleurs); and Spain’s Queen Maria Cristina’s beloved Vanisia, a beguiling scent inspired by the decadent style of her great aunt, Marie Antoinette.” These savory fragrances finally became open to the public in 1970 when it opened their flagship boutique in Paris.

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The element that solidifies Creed’s distinct honorary title of luxury fragrances is that they are the only fragrance house to rely on a “4,000-year old infusion technique to capture the highest concentration of natural essential oils. This labor-intensive process, passed from father to son for seven generations, preserves the originality of each scent’s ingredients with the use of preservatives.” The raw and rare materials are tirelessly searched, and gathered from around the world, “such as iris root, Bulgarian roses, bergamot, jasmine and vetiver—have been steeped and distilled by the deft hand of the Creed family into more than two hundred exclusive perfumes.”

Aventus for Her encompasses a fresh fruit scent that possess, “Egyptian green apple, pink berries, Indonesian patchouli and Italian bergamot. The middle notes are filled with Bulgarian and Turkish roses, Indian sandalwood, styrax and musk. The fragrance finishes with base notes of sweet peach, cassis, lilac, amber and ylang ylang.” This is a fragrance that embodies the essence of falling in love.

Through the launch of Aventus for Her, The House of Creed has decided to celebrate this momentous occasion with a charitable donation of $25,000 to I AM THAT GIRL, a non-profit organization that “empowers, supports, and educates an engaged and growing community of girls from across the globe to love and express themselves through online and offline programs and initiatives.”

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Aventus for Her embodies the essence of confidence and beauty. The fragrance ravishes your senses and provides you with that extra pep in your step.  If you are wanting to get lost in a moment then please visit your nearest fragrance counter at your local Neiman Marcus store. We think you’ll love it as much as we do.

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