Move over, activewear, there’s a new brand in town. H&M’s newest brand, H&M Move, launched on August 4th, 2022. The brand aims to “get the whole world and everybody moving, however they move.” H&M has partnered with award-winning actor/activist Jane Fonda and Superbowl Halftime Show Choreographer JaQuel Knight. Scroll all the way to the bottom of the post to shop here!
“[H&M Move is] here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratizing sports apparel..”
Simon Brown, General Manager H&M Move
If you’re like me, you remember the days of the Jane Fonda workout tape and the accompanying book that was a coffee table book in my apartment in New York in the late ’70’s……… she’s been a fitness icon for 40 years! Fonda continues encouraging the world to get moving with H&M Move.
“I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving, I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”
Jane Fonda
H&M continues their commitment to the planet and reducing their environmental impact. H&M Move uses close to 85% recycled/sustainable materials today and is working to “establish new partnerships that collectively drive towards circularity and innovative materials of the future.”
You can shop the H&M Move Collection NOW right here on MyRedGlasses. Please click on the corresponding product name IN RED below to purchase on H&M’s site. Some links may be commissionable links. I appreciate you shopping with me!
- Sports Top in Dark Turquoise
- Oversized Sweatshirt in Light Gray Tie-Dye
- High Waist Shaping Leggings in Black
- Sports Phone Bag in Light Purple
- 2-pack Sports Tank Tops in Black/Light Purple
- Sports Wrap Skirt in Black
