Pantone Color of the Year 2023: Viva Magenta

Collage with Inspirational Images from Pinterest

The time has come again to welcome another calendar year, and with it a fresh start…….and for the design/fashion world that means a new Pantone Color of the Year!

Every year around this time, we are on the lookout to see what Pantone will announce as the next year’s color. The chosen hue provides inspiration in fashion, decor, and design for the year to come. This year’s color…….VIVA MAGENTA!! We are particularly fond of Viva Magenta as it comes from the red family – and you know we love the color red! The vivacious shade red has always been associated with exuberance and strength. 2023’s chosen color is unconventional, just like the times we’re living in.

Products in this post are shoppable! Keep reading to find “Viva Magenta” products you can purchase right here on MyRedGlasses! Click on an item’s corresponding red link to shop. Some links may be affiliate links. Thank you in advance…..I appreciate you shopping with me!

A full color Palette from Pantone

A part of the red family, Viva Magenta is inspired by a precious ancient natural dye. Cochineal, or Carmine Dye, produces a strong and bright red color that’s hard to ignore. By reaching back to these “organic origins,” Pantone hopes to revive our human connection to natural materials.

Image from Canva

Viva Magenta is strong, brave, and fearless. It stands out as animated, electrifying, and self-expressing without restraint. This bold shade leads with a joyous, optimistic, and transformative excitement. The following quote from Pantone explains their influence in choosing Viva Magenta as their color of the year……

Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue. Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.

Pantone

Hot Pink vs. Magenta vs. Fuschia

One thing that got our immediate attention when hearing that the color Magenta would be our newest Pantone color was the similarity to the former ‘colors of the year’……..Fuschia and Hot Pink!! We have attempted to illustrate the differences here below…….Hot Pink has more pink in it; Fuschia, more purple and Magenta more to the red-family. The way to solve the dilemna if you have been a pinkish purchaser…..TONAL DRESSING will be your answer as you will see in some of our inspirational fashion photos below!

How To Incorporate Viva Magenta Into Your Wardrobe

Viva Magenta looks good with neutrals like grays, browns, blacks, and whites. The monochromatic look is also very in right now, so you can feel confident pairing magenta with other shades of pink and purple. If you’re feeling adventurous and bright, take your color pairing to the next level by incorporating bright oranges, blues or greens!

Shoppable Viva Magenta Clothes & Shoes (You Can Purchase right here!)

Click on the corresponding product link to shop Viva Magenta shoes & clothing!

  1. Cariuma Licensed Sneakers
  2. Quince Basic Tee
  3. Kobi Halperin Blouse
  4. Long Sleeve Faux Wrap Dress
  5. Ferragamo Ballet Flats
  6. Mer St Barth Maxi Dress
  7. GUESS Puffer Coat
  8. Patricia Green Espadrille Mules
  9. Jack Rogers Slide Sandals

Shoppable Viva Magenta Accessories (Purchase here!)

Click on the corresponding product link to shop Viva Magenta accessories and bags!

  1. NEST Jewelry Bracelet
  2. Marc Jacobs Mini Shoulder Bag
  3. Richmond & Finch Airpods Case
  4. rag & bone Scarf
  5. Caetify Floral Phone Case
  6. Loewe Leather Wrap Bracelet
  7. Luggage Tag
  8. Braided Velvet Headband

Beauty Featuring Viva Magenta

You may not have considered magenta as a color to incorporate into your makeup before, but in the adventurous spirit of Viva Magenta, why not try it? Express yourself confidently with this powerful shade. Dark berry magenta shades will add a bold pop of color to any look. Whether it’s on your nails, lips, or cheeks, let magenta make its way into your 2023 beauty color palette!

Shoppable Viva Magenta Beauty Products (Purchase here!)

Click on the corresponding product link to shop Viva Magenta beauty products!

  1. Gucci Velvet Matte Lipstick in Cassie Magenta
  2. Les Mains Hermès Nail Enamel in Rose Magenta (Nordstrom | Neiman Marcus)
  3. Dior Addict Lip Glow in Berry
  4. Hourglass Unreal High Shine Volumizing Lip Gloss in Fever
  5. Nudies Bloom All Over Dewy Color in Bohemian Rose
  6. Essie Nail Polish in Mrs. Always Right
  7. NARS Velvet Matte Lipstick Pencil in Damned
  8. IT Cosmetics Pillow Lips Solid Serum Lip Gloss in Magenta Plum
  9. OPI Nail Polish in A-Rose at Dawn… Broke by Noon

Use Viva Magenta To Brighten Up Your Home

Use Viva Magenta as a pop of color to bring a brightness into your home. No, we don’t expect you to paint your front door pink, but inviting a magenta piece of furniture into your living space can help you feel inspired by all the things Viva Magenta stands for. If you’re ready for a vivacious, exciting energy in 2023, take the leap with adding berry-tones to your home!

Shoppable Viva Magenta Home (Purchase here!)

Click on the corresponding product link to shop Viva Magenta home products!

  1. Juliska Placemat
  2. West Elm Colored Wine Glasses
  3. Wireless Mouse
  4. Dove & Donkey Reversible Throw
  5. Glass Table Vase
  6. Long-Lasting Roses
  7. Rectangular Pillow

Looking for more? Click here to read about Pantone’s 2022 Color of The Year, Very Peri. Or, check out my Viva Magenta Pinterest Board.

Source: Pantone USA: What Is Viva Magenta?

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