I come from a family of UGG. Every generation in my household, from the babies to the grandparents and all in between, owns and wears Uggs religiously when the cooler months hit. You can imagine my excitement when I heard about the Uggs biggest launch in their 38 year history coming up this fall. Dave Powers, President and CEO of Ugg parent company Deckers Brands, said, “We transitioned out of the existing Classic, updated it and put innovation and better functional details into it to please the consumer and better connect with them.” So, while the look of Ugg styles aren’t changing all too much, the functionality is going to be completely upgraded. For example, many people have to buy the water repellent spray for when it snows/rains, but now you won’t have to. The new collection launched in July, and you can shop some of our favorites below.
Shop Our Favorite Styles Below!
